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Owners of rental accommodation in Cyprus could be set to see greater demand in the next 12 months. The Cyprus Tourism Organisation is stepping up efforts to market the Mediterranean island overseas with a new advertising campaign.

Cypriot tennis star Marcos Baghdatis will front the marketing drive, which will encompass various media including television, newspapers and billboards. The campaign will focus on promoting the island's main attractions, such as its beaches and good weather, to consumers in places such as the UK.

Britons accounted for more than a million of the tourists travelling to Cyprus last year, making it a potentially lucrative market for tourism...

The campaign could also prove to be beneficial for owners of rental property in Cyprus, as increased demand for temporary lodgings would put them in line to collect higher returns. This comes after the Financial Mirror quoted the Cypriot president saying he wants to increase efforts to promote the country as a holiday destination.